Privacy Policy

Holly Frances Online – Retention Schedule

Client account data (name, email, purchase history, service records)

Retained for 6 years after the end of the client relationship.

Reason: Required for accounting records, contractual records, and potential legal claims under UK limitation periods.

Financial and payment records

Retained for 6 years.

Reason: HMRC requirements.

Email marketing subscribers (who have not purchased)

Retained until they unsubscribe or remain inactive for 24 months, at which point they are removed.

Reason: Ensures data is not held indefinitely without engagement.

Support enquiries and correspondence

Retained for up to 3 years after resolution.

Reason: Reference for ongoing support, disputes, or recurring issues.

Digital product access accounts

Retained while access remains active and for up to 12 months after inactivity, unless required longer for accounting purposes.

Analytics and website tracking data

Retained according to platform settings (e.g. Google Analytics default retention settings), typically 14–26 months.